Wellington-based juice company Almighty is focused on creating quality natural beverages, while supporting, empowering and strengthening its community.
Almighty juices are made with organic fruits, vegetables and super foods; packing in heaps of vitamins, minerals and anti-oxidants. Since launching in December 2015, their juices can be found in hundreds of cafés, restaurants, bars and grocery stores across New Zealand.
The company, founded by siblings Ben and Jess Lenart, values fair trade and sustainable business practices and demonstrates its commitment with every sale. Three cents from the purchase of each bottle is donated to organisations like Garden to Table to assist with the planting of vege gardens in local schools. A passion for connecting people with the land and educating kiwi kids about gardening and cooking with fresh produce is integral to their company’s mission and success.
The Almighty story started in Ben’s Wellington café, the Milk Crate, where he made cold-pressed juices. He then gained valuable experience working for All Good Organics in Europe. Ben partnered with Jess, who also had a background in international food and beverage.
When developing a business plan, Almighty learned about The FoodBowl from within the industry and were interested in using the facility for concept trials. Their experience at The FoodBowl was vital in helping to quickly scale up their new ideas.
“Our model is based around rapid growth and scalability, so we wanted to do some small scale production runs prior to launching,” Ben explained. “This allowed us to test the product, the process, and the market to gain critical feedback for key decision-making before we launched.”
Almighty had their product inputs sent to The FoodBowl where their team produced a small batch of juice in bottles, labels and cartons as if they were being sold to customers. This allowed Ben and Jess to test their processes and the products themselves, sharing them with stakeholders who could actually see and taste the product.
Almighty also benefited from a series of supermarket orientated workshops hosted by The FoodBowl and are looking to make their entry into the larger chains this year.
Ben and Jess are pleased with their first year’s performance and are focused on continuing to build their presence New Zealand, while looking at export markets.
‘We are super happy with the growth in our first year - we've got some great partners, a great team and really fantastic customers who are super supportive,” Ben said. “We've had some great export opportunities come up that we haven't been quite ready for up until now. So hopefully we can get cracking on global juice domination.”
“If we are developing new products that require technology outside our capabilities, The FoodBowl will definitely be the first port of call.” Ben added.