Demystifying the New Product Development Process

Event Date: 06 Aug 2020

Join us for an informal and hands-on workshop aimed at demystifying the new product development process. You’ll leave with tools and tips to apply in your own business and an understanding of market validation, creating a new food product and the essence of the product development process.

When: Thursday 6 August 2020

Time: 9.00am - 3.00pm

Where: Hawke's Bay Business Hub, 36 Bridge Street, Ahuriri, Napier

Cost: $180 +GST per person

You may also be eligible for Regional Business Partners Capability Development vouchers which may cover up-to half of your course cost. You must already be operating as a business and be GST registered. Other conditions apply. Please contact your local Regional Business Partner for more information on eligibility.

The course will cover:

  • Market validation
    • Who and where are your potential customers?
    • What is important to them?
    • How much are they prepared to pay?
  • Creating a new food product
    • How and where can you make a new product?
    • Determining costs and understanding pricing
    • Understanding the basics of food safety and labelling
    • Future-proofing – risks, planning for scale, planning for line-extensions
    • Intellectual property planning and protection
  • The essence of the product development process
    • Questions to be asked each step of the way
    • Resources and support available

The day will conclude with a case-study and an informal discussion/Q&A session.

Click here to register

This course is suitable for:
​​​​​​​Brand Managers, Marketers, Product & Packaging Technologists, and those in sustainability guiding roles.

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Facilitated by our team of experts including:

Nicky Solomon - Business Development Manager, NZ Food Innovation Network

Julian Dirks - Eftech Food Technology Consultant

Simon Taylor - Fresh Perspective Insights

Brought to you by:

Business Hawke's Bay and NZ Food Innovation Network