Devising Engaging Brand Stories for the Food and Beverage Industry

Event Date: 12 Mar 2020

In today’s fast-paced, fickle and fad-driven society where discounting wars rage, being able to answer the question “why should you buy from me?” is a business’ lifeblood.  Purchase decisions are no longer based on product functionality or quality – that is an expected given. To survive, businesses need to truly connect with consumers and engage with them on a much deeper level than ever before.  As a new decade dawns in our digitally driven society, where Artificial Intelligence, machine learning, Internet of Things and other technologies are fast becoming the norm, whatshumanity is becoming the new premium for brands.

Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. It conveys purpose, and businesses with purpose are the ones that ultimately stand out and capture consumer’s hearts and wallets.  In the words of Simon Sinek “People don't buy what you do. They buy why you do it."

Treated as a compass for your marketing strategy, and the result will be a brand that is as profitable as it is captivating.

In this interactive workshop you will:

  • Understand the importance of brand stories in connecting with consumers in an increasingly competitive environment
  • Dissect the “key ingredients” that make a great brand story
  • Identify your own brands key ingredients to (re)formulate your engaging brand story
  • Pull these together into a narrative that defines your place in consumers hearts, minds and tummies!
  • Develop new ideas that bring your brand story to life!

Leading the workshop will be Rachel Monks from Elevate Marketing.  Having worked with some of the world’s largest brands, supermarkets and retailers, including launching The Walt Disney Company’s healthy food proposition into Tesco, she is well-versed in taking customers and consumers on engaging path-to-purchase journeys led by meaningful brand stories.

Click here to register