Validation: Look before you leap

Event Date: 16 Feb 2021

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There is a lot to consider when developing a new food or beverage product, and the best place to start is by identifying who will buy your product and how you can meet their needs.

This one hour webinar is designed for start-ups and existing businesses that want to ensure they have a strong understanding of the needs and expectations of customers - or potential customers - to help shape planning and decision making. All business owners know they need to understand their customers and markets – this webinar will help you outline the ‘how’.

Topics to be covered include:

  • An introduction to validation and the different uses
  • Key considerations when planning validation
  • An overview of the validation process steps
  • Sharing of a validation canvas to plan your own validation process unique to your business

Presenter Simon Taylor owns and operates Hawke’s Bay based customer insight business Fresh Perspective Insight. They focus solely on supporting organisations and individuals to better understand and deliver for their customers and partners. Simon has almost 20 years customer insight and strategy experience across multiple geographies and industries including Food and Beverage organisations from garage start-ups to large multi-nationals.