Event Date: 30 Mar 2021
Join us for a workshop with trainer Samantha Gray of BioEquitas Ltd, who will guide you through practical steps in planning to launch a business or new product range in the dietary supplement and functional food sectors.
You’ll learn how to effectively navigate the development process with a focus on strategic planning of product, regulations, and domestic and export markets to ensure that your products are ready to access global markets as your business grows.
This workshop is best suited to startups, SMEs and larger companies who are looking to develop and market their natural health food products, ingredients and supplements for domestic and export markets.Topics to be covered include:
- Determining and planning product “class”
- Regulatory strategy as a core component of the strategic plan
- Channel and export considerations
- Health claims across product class and markets
- Novel ingredients
Samantha is the Managing Director of BioEquitas Ltd, a full-service consultancy to the natural health and life sciences industry helping NZ companies grow both domestically and internationally. Samantha has over 20 years experience in the commercial life sciences and natural health industries in a variety of roles including sales, scientific, technical and innovation and at senior management levels and advisory group levels. She sits on the board of Natural Health Products NZ and is also the Government Affairs Director.