When MiteyCo Brands launched allmite gold, a uniquely crafted, umami-rich spread, the team had a strong vision—but limited experience with commercial-scale food production. Co-founders Shannon and Laura, joined later by Darren, were determined to maintain quality while growing the brand. However, early encounters with industrial equipment were intimidating and unfamiliar.
That’s where the New Zealand Food Innovation Network (NZFIN) entered the picture. NZFIN provided more than just access to food-grade facilities—they offered hands-on learning, technical support, and a consistent team who understood the product and the people behind it.
Through their time at NZFIN, Shannon and Darren gained the skills to operate machinery independently, refine their processes, and troubleshoot on the spot. What once felt daunting became second nature, and the team quickly found their rhythm.
The practical, hands-on nature of the experience meant that learning stuck. This wasn’t theory—it was production with their own product, on real equipment, in a real facility which has now translated into onboarding a contract manufacturer in Australia to meet growing demand. The results extended beyond allmite gold. The skills learned during the process have directly contributed to the development of new products and the expansion of MiteyCo Brand’s offerings.
One of the most valuable aspects of the partnership was the consistency of the NZFIN staff. Familiar faces created a supportive environment where learning happened faster and with greater confidence. That continuity also allowed the team to build strong working relationships that made collaboration feel seamless.
The experience was not just a technical upgrade—it was a mindset shift. Working with NZFIN helped MiteyCo Brands grow into a business that fully understands its production, is capable of scaling with confidence, and is ready to innovate further.
MiteyCo Brand’s journey with NZFIN reflects the power of collaboration in food innovation. What began as a support engagement turned into a launchpad for capability, confidence, and growth. With their new skills and deepened industry understanding, MiteyCo Brands is now better equipped than ever to continue pushing boundaries—and bringing bold new ideas to life.
